This project came together as under campaign concept "Rise.Shine." for Comfort Inn/Comfort Suites hotels. A urbanesque landscape was developed with the hotels logo embedded onto a hotel building within the illustrations. All were developed as the feature for the concept for the campaign, and are the same scene set at three different times of day: afternoon, sunrise/dusk, and nighttime. The little street lamp in the scene lights up at night. For digital OOH media, the illustrations could have been animated to coincide with the changing time of day.