A product campaign based around women who drink whiskey:
"There’s nothing more alluring than the unexpected.
And the women of whiskey know this all too well.
They get stares, second looks, third looks, every look.
The women of whiskey don’t just order drinks. They make statements.
Just don’t get them confused with “guy’s girls.” They’re “girl’s women.”
The ones we all want to be when we grow up.
Other women can keep their vodkas and tequilas.
A whiskey woman knows what she wants. And she gets Black Bush."